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disrupting the status quo

This is where hearts and minds are open. Where we embrace change as the life-force of continuous innovations, create new beginnings and futures, discover the unforeseen, and pioneer new paths by teaming up to disrupt the status quo. This is where data, know-how, and creativity meet design and walk the path to success. Thinking as one, acting as one; always by your side pushing boundaries.
Our highly specialized approach offers a wide spectrum of services; operational know-how, concept positioning, strategy, revenue management, financial planning, sales, and marketing to your properties. We personalize our services to support hotel owners achieve their desired results. This is PURO.

PASSION DEDICATION INNOVATION TRUST

federico bw 2 | Puro Agency

An artist at heart, with an out-of-the-box approach to Marketing and Numbers. Yield Management is his second nature. After finishing his master’s in “Innovative Hospitality Management” at Barcelona’s ESADE and Maastricht Hogeschool he worked for independent hotel chains. Before settling in Greece, he lived and worked in various countries, gaining a multicultural background. For seven years, Federico was the Marketing & Sales Director at a World Leading Hotel Management company. He decided to take the next step by creating a boutique agency focused on designing tailor-made solutions for hoteliers, thus founding Puro Agency.

Federico Santos​

FOUNDER | CEO

the team

Alianna Zoi

Master of Disaster and Partner Success Master

Despina Katsara

Scheduling Wizard and Workflow Guru

Eleftheria Agiotaki

Sudoku Solver

Asimina Kyriakati

Master Checker

WE’RE OPEN TO NEW PARTNERS
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